Dominic Smith - Cultivating beauty with integrity

Finalist, Veolia Sustainability Award 2025

With a background in agriculture and a deep commitment to sustainability, Dominic Smith founded Diramu Skincare in the Riverland region of South Australia.

With a hands-on, small-scale approach, Diramu produces clean, ethical skincare using native Australian botanicals grown and processed entirely on-farm.

Driven by a commitment to low-waste manufacturing, compostable and recyclable packaging, and regenerative farming practices, Diramu offers a local alternative to mainstream skincare. His mission is to not only nourish skin naturally, but to foster regional economic growth and environmental stewardship.

By cultivating its own ingredients, Diramu minimizes the carbon footprint associated with long-distance transport and industrial farming. The team is currently exploring formal sustainability certifications to further reinforce its values and impact.

Dominic said his participation in a King’s Trust Australia enterprise program played a key role in shaping the direction and growth of Diramu Skincare.  

“The program provided practical tools, business planning frameworks, and one-on-one mentoring that helped bring structure to the early ideas,” says Dominic.

“It gave me the space to refine the brand, articulate the purpose behind the business, and map out a sustainable path forward.

“Through the program, I gained valuable business knowledge and was introduced to a network of like-minded entrepreneurs and professionals who continue to inspire and support me.  

“The King's Trust helped me recognise the importance of leading with purpose and gave me the confidence to bring that purpose into every area of Diramu — from sourcing and production to community connection and storytelling. That change in mindset continues to shape how the business operates and grows today."

Find out more - https://www.diramuskincare.com.au

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